Conceptualized + executed a large 360 digital campaign for Sleep Country’s largest sale of the year - the Mix & Match event

Lead project through 3 rounds of concept revisions, pre-production + casting, on-set art direction, VO art direction, and all post-production.

Brought to the table an exceptional capacity for out-of-the-box thinking, with an innovative and bold concept that was difficult to plan logistically.

Created the first iteration of the “sleep expert” visual, which is a staple in all Sleep Country campaigns moving forward.

Overall, made a meaningful impact and delivered exceptional results to both the agency and the client, with feedback that it was the most successful campaign to date with Sleep Country.