MAYBELLINE NEW YORK
OBJECTIVE
Bring Maybelline’s global overarching campaign themes to life via in social-first assets that strongly resonate with a North American audience, guiding and inspiring content created across all global markets.
RESULT
Merge global themes, relevant TikTok trends, and culture at large to identify the hook that fuels each concept. Handling everything from crafting the creative strategy, ideating on and flushing out campaign roll-out, all the way through production and partnering with the right influencers, I successfully helped launch 6 global campaigns.
WORLD MENTAL HEALTH DAY
GREEN EDITION
VINYL INK
CONSCIOUS TOGETHER
RAISE YOUR HAND
BRAVE TOGETHER